Please contact Katrina direct for all press enquiries, press releases and high res images on 01273 710352 or mail@katrina-alexander.com

2010

MAKING JEWELLERY MAGAZINE, ISSUE 19 -  available in Waitrose and other selected outlets.

Inspirations Feature, What Inspires Katrina Alexander

"Inspired by objects from everyday life, Katrina Alexander uses an ancient technique to create modern looking jewellery...

STARTING MY BUSINESS

I started making jewellery as an antidote to the stress of being responsible for large scale corporate events in London. After running two events companies with turnovers of over five million I decided that I wanted to move into something completely different. I had been making jewellery for a couple of years when friends encouraged me to turn this into a business and so in September 2009 I started actively marketing my jewellery, and attending trade shows.

HOW I CREATE MY JEWELLERY

I create silver jewellery much of which is made using the technique of lost wax carving, an ancient art that dates back many thousands of years. The design is first sketched onto paper before being transferred to the wax, cutting and etching as necessary before filing smooth. A rubber mould is then made from the wax piece and molten silver (or another metal of choice) is poured into the mould, creating a finished piece in silver. Working in wax allows beautiful curves, variations in shape and gradients and intricate designs.

MY INSPIRATIONS

My inspiration comes from the shapes around me in everyday life, ranging from the way that shards of light fall through shutters to design details on objects. I particularly like textures and ideas often come from interior design, such as the way a hotel bar or feature wall is textured or lit. I also like to work with a piece of wax or silver and see how the shape develops whilst carving or manipulating it."

DECEMBER 2009

East London Design Show: Press release and high res images available at http://tinyurl.com/ybwytnx

NOVEMBER 2009

Katrina Alexander featured in Janet Fitch's "A Taste of Glamour" column in Jewellery Focus magazine. 'Janet Fitch brings us a selection of creative new designs, as seen at three of the most high-profile fashion and jewellery events of the autumn...' - trade only.

November also saw Katrina's designs featured in Gifts and Housewares and the autumn edition of Department Store Monthly magazine (both trade distribution only). The Gifts and Housewares article mentions our 'beautiful hand-made silver jewellery accented with exquisite semi-precious stones' and continues by saying 'Each piece is designed and made in the UK and pieces are either limited edition or bespoke, offering the wearer confidence that they are wearing a creation they are unlikely to see worn by anyone else.'

In a busy month for Katrina, she also exhibited at the Designers Showcase event at the Future Gallery, London, organised by Bouf.com. There, she did a talk about her work to both press and over 200 guests. Images of the event can be found on flikr. Press for the Designers Showcase was managed by Sally Lovett, Marketing Director of Bouf's sister site, www.joolia.com.

ALSO featured recently in Vogue, Tatler, GQ Magazine and Homes and Gardens